• Web Design
  • What Is Digital Marketing?

    Dec 2, 2020 | Blog, Business, Marketing, Social Media, Web Design | 0 comments

    We’re living in a digital world that gets more digital by the day. It’s no surprise people and businesses have made the switch from billboards and newspaper advertisements to social media and search engine advertisements.

    Digital marketing isn’t a trend, it’s the most effective form of marketing to date. Unlike billboard and newspaper ads, which are limited to a specific location, digital ads can reach tens of millions of people across the globe in a matter of seconds. 

    Businesses today have grown at a rate and scale that marketers have never seen before, all thanks to the ever powerful digital marketing tools.

    How Does Digital Marketing Work?

    Think of digital marketing as a company. The strategies are the employees who work in different departments, but all have the same goal; to make the company successful.

    Similarly digital marketing uses various strategies on multiple platforms that work together to create brand awareness, generate traffic to their website, and turn leads into loyal customers.

    What Is Digital Marketing?

    The term has gained popularity over the last decade, and is one of the most used terms within the marketing departments of both small and large businesses. Digital marketing, more specifically, is a means of achieving business goals through the aid of digital platforms by promoting the business’s products or services.

    Some of the most popular forms of digital marketing are:

    1. Search Engine Optimization (SEO)
    2. Pay-Per-Click advertisements (PPC)
    3. Website Marketing
    4. Content Marketing
    5. Social Media Marketing (SMM)
    6. Email Marketing

    There are many different forms of digital marketing, and countless strategies within each form. Knowing which form of digital marketing works best for your business is necessary for reaching your business’s growth and sales goals.

    1. Search Engine Optimization (SEO)

    When you search for a product or article, you most likely find what you’re looking for within the first page of Google. 

    That’s why SEO is incredibly important for your business’s success.

    Making your website SEO friendly isone of the most important aspects of your digital marketing strategy. Without optimizing your website to be Search Engine friendly, your business will drown in the sea of searches, missing out on valuable opportunities to increase awareness and gain new leads.

    Keep in mind, it takes time to generate organic traffic to your website and make it to the first page of Google. You can opt to pay a hefty price to appear on the first page, but if your marketing budget doesn’t allow for that, SEO is the way to go. It’s free and can be implemented throughout your site to gradually increase organic traffic. 

    1. Pay-Per-Click Advertisements

    Every time a user clicks on your promoted advertisement, you pay for the number of clicks. This method is arguably the easiest and quickest way to guide traffic to your website. The traffic generated through PPC is considered organic. 

    When starting out, it’s a good idea to use PPC, since SEO takes time to build and maximize.

    1. Website Marketing

    One of the most necessary forms of marketing, your website could be the reason customers choose to buy from you or choose to look somewhere else. It’s your digital storefront. Factors such as the aesthetic of your website, how fast it loads, the quality of the transitions as consumers scroll, the colors, the layout, the site menu, the featured photos/videos, and so on, all determine whether or not consumers will buy from you, or even come back to your site at all. 

    The average consumer spends a significant amount of time on a business’s website before considering buying. It’s imperative that your website provides an above-average experience for your consumers. 

    Keep in mind, most consumers search the internet on their phones, so make sure your site is mobile friendly.

    1. Content Marketing

    No matter what marketing strategy you may have, without content marketing, you’ll struggle to build a loyal customer base and sought after brand. Content marketing creates interest in your business and encourages engagement between your consumers and your business.

    In a nutshell, content marketing is all about engaging your consumers and adding value to your consumer’s life through enticing content, such as videos, testimonials, Ebooks, podcasts, infographics, blog posts, social media posts, and so on. 

    One of your top marketing goals, right next to making sales, should be to add value to your consumer’s life. Not only through your products and services, but also through the content you provide them. 

    For help coming up with consistent content, check out our blog on Content Ideation and Development.

    1. Social Media Marketing (SMM)

    Perhaps the most popular form of digital marketing is Social Media Marketing. The value social media has brought to the table of business is revolutionary. With 1 billion Instagram users, 2.7 billion Facebook users, 500 million TikTok users, and growing every day, it is imperative to have a well thought out SMM plan to maximize your business’s exposure.

    Social media can be used to run ad campaigns, host contests and giveaways, gather consumer insights, establish your brand personality, promote products and services, collect UGC, and so much more. The potential for growth on social media is limitless, and should not be overlooked.

    1. Email Marketing

    On average, people check their email 15 times a day

    Although email marketing isn’t the most effective way to gather new leads, it’s a valuable form of marketing to keep your past customers interested in your business and coming back for more. 

    You can promote new products and services, offer discount codes, invite customers to events, and more. Email Marketing allows you to efficiently and effectively market to interested consumers and turn leads into loyal customers.

    Keep in Mind

    Digital marketing isn’t a one-size-fits-all strategy. There are many factors that determine which forms of digital marketing will be most effective for your business, and how to strategically work within each form to maximize your return.

    For help with all things digital marketing, contact us

    You want your business to succeed, and we want to help. 

    Follow us on Instagram and Facebook for free tips and tricks.


    Submit a Comment

    Your email address will not be published. Required fields are marked *

    You may also like…