Ask any business owner what they’d like more of, and they’ll likely tell you “more customers.” How might they get more customers? An impressive website, and lots of traffic to that website.
Let’s take a closer look at the different ways you can improve your digital presence and increase traffic to your digital storefront.
- Advertise, Advertise, Advertise!
This may seem obvious, but do you know which digital ad forms are most suitable for your business? Do you know what the different digital ad forms are?
Some of the most popular categories of digital advertisements include:
Video ads, and
Within each category are subcategories that determine when, where, and how you should run your advertisement.
Determining which ad forms fit into your budget while giving you the best return on investment is necessary for your business’s growth and profitability.
- Improve Your SEO
Avoid drowning in the sea of Google searches. Make sure your website and social media pages are maximizing every opportunity for better SEO.
A lot goes into maximizing SEO, but the payoff is well worth the effort.
- Target High-Intent and Long-Tail Keywords
Once you have your popular keywords base covered, start looking into using high-intent and long-tail keywords as well.
High-intent keywords are words consumers use in their internet search that allude to certain business transactions. Including these keywords in your paid search and/or SEO efforts will increase the likelihood of hungry buyers visiting your website.
Long-tail keywords have nothing to do with how long or short the keyword is, how well it’s likely to convert, or how specific it is. Rather, long-tail keywords are words with low search volumes. When a hungry buyer visits Google and phrases his/her search in a very specific, unpopular way, having long-tail keywords integrated in your SEO will help bring your website to the surface.
- Implement Schema Microdata
According to a study done by ACM Queue, fewer than one-third of Google’s search results included schema microdata, posing an incredible opportunity for businesses who choose to implement it.
- Link Internally
While having outside articles that link back your website is valuable, including links to external sites within your own articles is proven to boost SEO. Your internal link structure plays a role in determining the likelihood of your website reaching the surface of search engines.
Not only are internal links to external sites important for SEO, they also provide a more useful experience for your consumers, who happen to be the cornerstone of increasing traffic to your website.
- Make Sure Your Website is Responsive
Gone are the days of internet searching from desktop PCs. People are using their phones for internet searching now more than ever, which means your website must be high functioning from both PCs and smartphones. Forcing your visitors to pinch and zoom in order to properly navigate your website will prompt them to go somewhere else. Even if your website is as basic as they come, it must be easy to navigate across any and all devices.
- Make Sure Your Website is Fast
Ever found yourself waiting 30 seconds for a page to load? Probably not. After about 10 seconds, a slow loading website is deemed not worth the wait. It doesn’t matter how amazing your business or product is, consumers don’t have the time or the patience to wait on your slow website.
To avoid this, make sure your pages are as technically optimized as possible. This includes image file sizes, page structure, and functionality of third-party plugins. The faster your website loads, the more likely you are to gain new customers and keep them coming back.
- Examine Your Google Analytics Data
Google Analytics is an incredibly valuable source of information for every aspect of your website. From detailed visitor demographics to your most popular pages.
Continuously study this data in depth, and use this data to make informed decisions regarding your campaigns, content, and marketing strategy.
Take a close look at which of your pages are most popular, determine why, and make adjustments to your website or your marketing strategy accordingly.
Notice when traffic is coming into your website, and from where. This will help you decide whether your current advertisements are working, which ads make the most conversions, which ads are lacking, and why.
- Get Social!
‘Getting noticed’ online really means ‘being proactive’. The best way to be proactive and direct traffic to your website is to take advantage of multiple social media sites. By limiting yourself to one or two social media sites, you’re limiting your reach by hundreds of millions of people. Diversifying your digital presence helps increase your reach, which gives potential customers a greater chance of finding your business.
Don’t get caught up in wondering whether or not your business belongs on certain social media sites. Nowadays, there is an audience for every business on all social media sites.
Visit our earlier blog to find out why your business belongs on Twitter.
- Mix Up Your Content Types
While maintaining your brand personality and aesthetic is important, make sure to incorporate multiple types of content on your social media platforms. For instance, if you post only photos and infographics on Instagram, mix it up by posting a short-form video. If you tend to post factual or news-based posts on Facebook, mix it up by posting something more entertaining or subjective.
It’s important to keep your current followers interested and on their toes.
Struggling to come up with new content? Visit our blog on content ideation and development.
- Write Engaging Captions
Captions are just as important as visual content. You’re able to foster engagement, such as comments, shares, saves, and reposts by including a CTA. These types of engagement help to boost your profile toward the top of the algorithm, increasing your business awareness and providing opportunity for growth.
Longer captions also help boost engagement. On Instagram and Facebook, longer captions are assigned a ‘read more…’ button. When users click ‘read more…’, it alerts the site that users are interested in what you have to say, so your posts are prioritized within the site’s algorithm.
- Post Content to LinkedIn
LinkedIn isn’t just for posting resumes and finding new hires, it’s also a valuable content publishing platform. Posting articles from your website or new product launches on LinkedIn can present your business to a new audience and increase traffic to your website.
Posting relevant content on LinkedIn also helps enhance your profile within your industry.
Consider adding LinkedIn to your digital marketing strategy to further diversify your reach.
- Foster a Sense of Community
The desire to share opinions and participate in conversations is human nature. People want to discuss and share and help each other out, so let them! Building a space within your website where people can interact with one another is a great way to cultivate a community and drive more people to your website.
Implement a commenting system through third-party solutions, such as Facebook Comments or Disqus.
Remember to manage your community to ensure your forum’s rules and etiquette are being followed.
- Make Yourself Heard in Comment Sections
You likely visit a few social media pages and blogs relevant to your business on a regular basis, so why not join the conversation? Leaving comments doesn’t necessarily result in an immediate boost in traffic, but it does increase your business’s exposure.
Try to leave comments that are well thought out, not just a quick ‘love it!’ or a few emojis. Thought provoking comments receive more attention and interaction, which is exactly what you should be aiming to receive.
- Host Polls, Q&A sessions, and Live Streams
Hosting polls and Q&A sessions is proven to boost your business toward the top of the Instagram and Facebook algorithm. These types of posts foster high quality engagement, which tells Instagram and Facebook that people enjoy your business.
Polls and Q&A sessions also keep your followers engaged with your content longer, as they’re looking forward to finding out what other people had to say.
Going Live immediately moves your profile to the front of the Story section, as well as alerts your followers you’re Live. This gives your business’s profile an immediate boost in awareness and is much more likely to draw people to your business’s profile than a regular Story.
- Incorporate Video
Instagram recently launched their newest feature ‘Reels’ to compete with the ultra-popular social media app, TikTok. To push users toward creating Reels, Instagram prioritizes within their algorithm accounts who post Reels. Again, resulting in more exposure and more opportunity to present your business to new audiences.
What’s more, in comparison to photo content, video content typically gets more engagement. Studies have shown that information retention is much higher for video content than it is for photo content. So, if you want people to remember your business, opt for a video.
Keep in mind, people’s attention span is roughly 8 seconds, meaning your video needs to grab the viewer’s attention within the first few seconds, and give them a reason to stay engaged throughout the video.
To Wrap It Up…
Don’t get discouraged if you’ve hit a plateau in your business growth, or can’t seem to get your business off the ground. It happens to the best of us! The good news is, there are plenty of strategies that can help grow your digital presence and lead people to your website.
Having trouble incorporating these strategies? Let us know!
Creating jaw-dropping websites and growing your digital presence is what we do.